Full Course: Creative DNA. How to Find Your Style

Course: Your Creative DNA. How to Find Your Style

Do you enjoy drawing but worry that your work looks different every time? Do you admire so many artists that you struggle to work out what is actually yours? Perhaps you’ve been searching for your style for years and still feel no closer.

In Your Creative DNA, illustrator, author and educator Elina Ellis helps you understand what shapes your work and how to develop a visual language that feels your own.

Through seven lessons and practical drawing assignments, you’ll explore your influences and look more closely at the choices you make. There will be some honest questions to ask yourself along the way. Elina shares examples from other artists alongside her own experiments and failures, showing how a personal voice develops over time.

You’ll learn to recognise what is already emerging in your work and make more deliberate decisions about where to go next.

And for your convenience, this course has subtitles in multiple languages: English, French, German, Italian, Spanish & Ukrainian.

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What you’ll discover inside:

🔸 Lesson 1 – Why “Finding Your Style” Is the Wrong Goal
Explore where the pressure to have a recognisable style comes from and how rushing can limit your development. Consider what you’re really hoping a style will give you. Is it confidence? Recognition? Or a clearer sense of direction?

🔸 Lesson 2 – What Style Actually Is
Discover how your recurring choices and preferences shape your visual voice—and the part your limitations play, too. Draw one subject in three different ways and begin noticing what feels natural or forced.

🔸 Lesson 3 – Change, Consistency and Visual Language
Follow the evolution of Elina’s work and explore how artists grow through different approaches. Create a timeline of your own work to recognise recurring interests. Take an honest look at when you’re exploring and when you might be avoiding something difficult.

🔸 Lesson 4 – The Anatomy of Visual Language
Explore the building blocks of style: line, shape, colour, composition and materials. Learn how stylisation affects what a drawing communicates, then examine your own choices through a practical assignment.

🔸 Lesson 5 – Influence, Imitation and Originality
Learn to study the thinking behind the art you admire. Explore how different influences can inform your work without turning it into a copy of someone else’s. Consider why your personal point of view matters in the age of AI.

🔸 Lesson 6 – When Your Visual Language Meets the Real World
Look beyond fashionable drawing styles to understand wider trends in illustration and publishing. Explore where your work might fit and what adapting it for the market involves. Which creative compromises are you comfortable with?

🔸 Lesson 7 – Style Is a By-Product
Bring your discoveries together through the Creative DNA questionnaire and a visual map of your creative identity. Explore what feeds your work and how your everyday practice can give you room to develop

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Why join?

✔️ Stop feeling that your work is “all over the place”. Discover what connects your drawings, even when you use different materials or change your approach. You may already have more consistency than you think.

✔️ Move beyond “I like it, but I don’t know why”. Learn to analyse the illustration you admire and understand what makes it work. Use that knowledge to make better decisions in your own drawings.

✔️ Give your experiments a direction. Practical assignments help you test different approaches and understand what’s worth taking further, instead of feeling you’re starting from scratch every time.

✔️ See how this works in a professional illustration career. Elina shares the development behind her published work, including failed experiments and creative compromises. A useful perspective if you tend to compare your sketchbook with someone else’s finished portfolio.

✔️ Build a clearer picture of yourself as an artist. Your Creative DNA map brings together what you’ve discovered about your work and what matters to you. It gives you a starting point for developing your illustration practice beyond the course.

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This Course is for you if…

🔸 You draw already but feel unsure about your style or creative direction.
🔸 You enjoy several materials and approaches and worry that you need to choose just one.
🔸 You compare your work with other artists and struggle to recognise its own qualities.
🔸 You want to learn from artists you admire but worry about copying.
🔸 You feel stuck repeating a familiar approach and want room to grow.
🔸 You’re developing an illustration practice and want to understand where your work could fit.

You don’t need a polished portfolio or a recognisable style to begin. Bring your existing drawings and a willingness to experiment—and to look honestly at what you discover.

By the end, you’ll have a clearer understanding of what shapes your work and practical ways to keep developing it. Your creative voice will continue to evolve as you do.